Go Fujito established his eponymous brand, Fujito, in 2002 with the vision of creating modern classics. His approach emphasizes high-quality Japanese materials, combined with practical designs, while refining each piece by eliminating unnecessary elements where appropriate. The brand collaborates with skilled manufacturers and artisans, particularly from the Kyushu region of Japan. With over two decades of experience in clothing and fabric manufacturing, Fujito adopts a distinctive perspective—drawing inspiration from the past while innovating for the present—to craft contemporary interpretations of timeless garments.